DIGITAL EXPERTS FOR AUTOMOTIVE SHOPS
We're a team of automotive enthusiasts and digital experts who understand the unique challenges and opportunities facing customization shops.
From Shop Floor to Digital Excellence
THICKRIM was founded in 2018 by Kyle Willis, a former automotive shop owner who saw firsthand how many shops were struggling with their digital presence. After selling his successful customization business, Mike assembled a team of digital experts who shared his passion for the automotive industry.
Our mission is simple: help automotive customization shops stand out online and convert more visitors into customers. We understand the unique challenges and opportunities in your industry because we've been there ourselves.
What sets us apart is our deep industry knowledge combined with cutting-edge digital expertise. We don't just build websites - we create digital solutions that showcase your custom builds, generate qualified leads, and help you grow your business.
Today, we're proud to have helped over 50 automotive shops across the country improve their digital presence and increase their revenue. From small local shops to SEMA exhibitors, we tailor our approach to meet the specific needs of each client.
What Drives Us
These core principles guide everything we do and ensure we deliver the best possible results for our clients.
Industry Expertise
We're not just digital marketers - we're automotive enthusiasts who understand the unique challenges and opportunities in your industry.
Results-Driven
We measure success by the leads, sales, and growth we generate for your shop, not by vanity metrics or awards.
Transparency
No hidden fees, no marketing jargon. We communicate clearly about what we're doing and the results you can expect.
Long-Term Partnership
We're not interested in one-off projects. We build lasting relationships with our clients to support their growth over time.
Meet the Experts
Our team combines automotive industry experience with digital expertise to deliver exceptional results.
How We Got Here
From our humble beginnings to becoming the premier digital agency for automotive shops.
Kyle Willis founded THICKRIM after selling his automotive customization shop, with a mission to help other shop owners improve their digital presence.
Attended our first SEMA show as exhibitors, showcasing our digital solutions for automotive shops and making valuable industry connections.
Expanded our team and services to include e-commerce solutions, appointment systems, and comprehensive digital marketing strategies for automotive shops.
Voted #1 digital agency for automotive shops at SEMA 2023, recognizing our specialized expertise and proven results in the industry.
Now serving 50+ automotive shops across the country, with a growing team of industry experts and digital specialists dedicated to your success.
Ready to Work With Us?
Contact our team to discuss how we can help your automotive shop stand out online and attract more customers.
Visit Us
Our office location
123 Performance DriveLas Vegas, NV 89101